We begin our top 10 list with the Aquaracer that has a search volume of 33,100. The entry-level price for the diving watch collection is positioned at around 800.- GBP for the quartz version and about 1.300.- GBP for the mechanical self-winder.
The anti-magnetic Rolex Milgauss with the distinctive, lightning-shaped second hand sits at number 9 in the list and is available in two different colours: with a black and a white dial.
Thanks to Gerald Genta’s design of the Royal Oak the world of luxury watches became visibly sporty. The screw heads, originally positioned on as many indiscernible spots as possible, suddenly manifested into important elements of design.
The most famous of all pilot’s chronographs originates from the brand Breitling. Shortly after the Navitimers launch in the 1950s, the Navitimer became the official timepiece of the pilots union, AOPA. Ever since then, not only is the model with its unmistakable design as well as the rotating slide rule brought constantly into connection with high grade pilot chronographs, but also Breitling itself.
The workhorse from Hublot made its debut center stage in the world of watches and made the impression as if it had been there all along. While its design, with six screws on its bezel, strongly invokes the imagery of the Audemars Piguet Royal Oak, its DNA is unquestionably all Hublot. For an even sportier style, there are versions with different colours and dials as well as unusual material choices e.g. carbon and in-house fiberglass type developments.
The final five of the most popular watch models starts with one that’s an all-time classic with its first ever automatic date change. Available in a size of 36 mm as well as centimetre larger Datejust II version, it’s a watch that is still as popuar as it was seven decades ago when this new technical achievement from Rolex turned the world head over heels.
It’s the most thoroughly tested watch model in the world and xext to the Speedmaster Professional, bestowed with the honour of being the first to traverse the surface of the moon, there are a wide-range of Speedmasters today with chronograph functionality and an emphasis on sporty elegance. Monthly search volume: 90,500.
Just as many people googled for the TAG Heuer Carrera. Originally launched in the 1960s, this collection represents robust chronographs, even when more elegant three hand watches (e.g. the Calibre 5 model line) have increasingly become a part of the collection over the past few years.
135.000 search requests per month regularly refer to the “Omega Seamaster”. Arguably, no other watch model has a similar range of different designs in its entire history. While the Seamaster mostly personified elegant watches right up to the 1970s, the name now stands for a conglomeration of different collections consisting of the Aqua Terra, Seamaster 300M, and the Planet Ocean.
No other watch model has been forged as often, nor any other watch been a source of inspiration as often for other watch designs. The Rolex Submariner is certainly a watch that has a lot of fans, even when their personal collections largely consist of dress watches from Patek Philippe and Vacheron Constantin. One could argue that the Submariner towers over brand and genre related preferences like no other watch. In the 1950s, it was developed as a divers’ watch and in terms of price, it was originally conceived as an entry-level piece into the Rolex world. Today, Submariners are so popular that it’s not unusual for someone to have to wait months or even years for delivery. An average of 246,000 people googled per month last year for “Rolex Submariner”. This not only makes the “Sub” the most iconic of all watches, but also the most popular watch model in the world.