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BVLGARI - The Ultimate Refinement

There is no doubt that Rome resounds in full splendour in the handcrafts of the Italian jewellery brand – BVLGARI. The Brand’s founder, Sotirios Voulgaris, was born in Greece. In 1884, he settled in Rome and changed his name to Sotirio BVLGARI. His adopted home city inspired him to create astonishing watches that incorporate some of Rome’s most famous symbols. These motifs are still utilised by BVLGARI nowadays. As for the most representative one from these symbols, it has to be the Latin "V", which is emblematic of the Brand’s official logo. The letter comes from the Latin alphabet for “U” in BVLGARI, while also subtly pointing to the Founder’s origin.

The Company’s oldest watches in existence today date back to the 1920s. However, its most iconic watch collection, the Serpenti, was only first introduced in the 1940s’. A distinctive watch collection on its own, the BVLGARI Serpenti is characterized by its case, which is modelled after a serpent’s head and exquisitely decorated with gold and jewels.

When Ancient Rome Meets Modern Swiss Watchmaking

Bulgari watches bring together the aesthetics of Rome and craftsmanship of modern Swiss watchmaking. Since 1980, Bulgari watches are created by Haute Horlogerie SA in Neuchâtel, Switzerland, while the design hub remains in Italy. Traces of Rome are not hard to find in Bulgari timepieces, for instance, the design of the BVLGARI BVGARI collection drew inspiration from ancient Roman coins and columns from the Roman temples. Although Bulgari establishes its name in the jewellery segment, its watches are not secondary to the dazzling creations, The arrival of the Diagono, the first men's watch, broke with this tradition with its elegant sport watch look, that could rival the likes of Patek Philippe Nautilus and the Royal Oak. Sixteen years later the Company produced the first watch that was manufactured entirely in-house, the Grandes Complications. Significant innovations in watch cases and movements marked the 2000s, as BVLGARI set a world record for the thinnest watch and later in 2014 for the thinnest Tourbillon movement (1.95 mm).

The family-run company faced fundamental changes in 2011 when the LVMH Group purchased a 51% stake in BVLGARI. Currently, BVLGAR is a full subsidiary of the LVMH Group, as the Bulgari family sold its remaining shares to LVMH for EUR 236.7 million.

The Collections


This classic unisex collection is reminiscent of historic coins of the Roman Empire. For over 40 years, the watch is now characterised by the engraved BVLGARI logo on its bezel. The design of the BVLGARI BVLAGRI watches looks modern and provides an exciting contrast to the otherwise classical and fancy watches from the house of BVLGARI.

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The Serpenti is one of the most iconic ladies’ watch there is. Armed with a quartz movement, this collection emphasises on the play with colours, material and geometric shapes. The double looped bracelet is individual to each watch and it is also representative of the Brand’s expertise in high-end jewellery.

The Serpenti collection is known for its unique juxtaposition of different materials in a watch. The following are some of the most iconic models from the Collection:

  • Serpenti with leather-strap
  • Serpenti Tubagos with a curved gold or stainless-steel bracelet
  • Serpenti Spiga with a ceramic-and steel-blend bracelet

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The Bulgari Diagono belongs to the class of elegant sports watches. This characteristic is not only showcased through its classical yet sleek design, it is also reflected in the materials the Diagono watches are built with. The use of Magnesium in the construction enables the watch to be light, yet allowing the watch to stay robust and to withstand extreme conditions. Other notable models from this Collection include the Diagono Scuba and the Diagono Velocissimo. They offer a good representation of colourful dive watches and sophisticated chronographs.

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As the name suggests, the case of the men's collection OCTO is octagonally-shaped. The date display, as well as the indices at 12 and 6, add to the dial’s clarity. Masculine and suitable for a variety of occasions, either for leisure or a more formal occasion, the Bulgari OCTO will certainly make an impression.

Octo Velocissimo: Its clearly-defined edges emphasize its masculine appeal. Apart from this, the OCTO Velocossimo boasts impressive technical features, such as an integrated chronograph with a column wheel mechanism, an automatic movement with a date display and its water resistance up to 100 m.

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Inspired by the Serpenti bracelet, this dazzling ladies’ watch collection comes with an automatic movement and a petite 33 mm case diameter. The Bulgari Lucea is equally striking as a watch as it is as a piece of jewellery. It is available in a variety of versions from rose gold to stainless steel. An important feature is a pink diamond embellished cabochon, which holds the crown. The latest line from 2017 even offers a moon phase feature.

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Thanks to its typical spiral shape and feminine elegance, this collection with a quartz movement brought momentous attention to the Brand. Evolved from BVLGARI’s jewellery collection with the same name, the B.Zero1 is a watch and a bangle in one. With a case size measuring 23 mm only, this watch is perfect for ladies with a delicate wrist.

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Divas' Dream

Extraordinary, striking and diverse, this luxury women's watch collection is made for the wrists of genuine divas. With its brilliant cut and artistically arranged diamonds on the case, bezel and bracelet, the Divas’ Dream watches won the Geneva Jewellery Watch Award in 2014 for good reason.

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Why should I buy a BVLGARI watch?

BVLGARI watches are the perfect match for those looking for delightful and classic timepieces, yet yearning for something extraordinary that make a personal style statement. The Company has always stayed committed to its origin, and its unique style has found both an audience and strong following worldwide. What makes BVLGARI truly stands out is the Brand’s passion for the artistic yet historical elements in their designs. At the same time, their watches represent a longstanding tradition in watchmaking that is packed with innovations, such as the creation of the Octo Finissimo, the world's thinnest automatic watch. This masterful combination yields an extremely high brand recognition not only in the high-end jewellery segment, but in the watchmaking category as well.


BVLGARI in Numbers

2.23 mm

This is the thickness of the world’s flattest watch - the BVLGARI OCTO Finissimo.


110 individual case facets are included in OCTO.


10 Carat diamonds and emeralds were used on the Divas’ Dream watch which won the Geneva Jewellery Watch Award in 2014.

1,95 mm

1.95 mm is the height of the thinnest Tourbillon movement of all times by BVLGARI – the Bulgari Octo Finissimo Tourbillon.


Only 50 pieces of the OCTO Finissimo Répétition Minutes with the ultra-thin 40-mm titanium case were produced.

BVLGARI: a Chronology

1884: BVLGARI is founded by Sotirios Voulgaris in Rome.

1932: Management was handed to the sons of Sotirios Voulgari.

1934: The BVLGARI logo is established.

1970s: Branches opened in New York, Geneva, Monte Carlo and Paris.

1975: Launch of the first BVLGARI BVLGARI watch collection with 100 limited copies.

1984: The grandsons and the nephew of the founder entered the family business.

2004: The first BVLGARI watch produced entirely in-house was introduced.

2011: LVMH (Louis Vuitton Moët Hennessy) Group acquired 51% ownership in BVLGARI.

2012: The Bulgari family sold its remaining shares to LVMH for EUR 236.7 million.

2014: BVLGARI presented the thinnest Tourbillon movement in the world (1.95 mm).

2016: BVLGARI set a world record with the production of the thinnest watch calibre.

2017: The OCTO Finissimo self-winding movement was presented as the world's thinnest watch.

Bulgari Aficionados

The famous fans of BVLGARI read like the cast of a star-studded Hollywood movie: Elizabeth Taylor, Clark Gable, Gary Cooper, Audrey Hepburn, Sophia Loren, Marlene Dietrich, Romy Schneider, and Gina Lollobrigida were famous customers. Carla Bruni is a known fan of the brand, and also Kirsten Dunst was an ambassador for BVLGARI.