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Ebel

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Ebel - The architects of time

Just over a hundred years ago, a Swiss couple decided to make their dream come true. In 1911, Eugène Blum and Alice Lévy thus officially registered their own brand called Ebel (Eugène Blum et Alice Lévy).

Eugène Blum, the watchmaker and technical authority behind the brand, perfectly complemented his wife, who was in charge of the design of the watches thanks to her keen sense of form. In the following year, notably at a time when pocket watches were even more popular, Ebel already launched its first wristwatch.

In 1929, their son, Charles-Eugène Blum, joined the ranks of the company. From then on, he actively helped to give the company a worldwide reputation through continuous further development. The quality of their watches wasn’t a well-kept secret for long and word of Ebel’s value proposition began to spread quickly. It came about that the brand provided watches for the Royal Air Force of the British Armed Forces during the Second World War. This was not only a high honour, but also helped the still young watch manufacturer to make a name for itself on the world stage.

In 1970, the grandson of the founding couple, Pierre-Alain Blum, joined and successfully led the brand to an unprecedented size. An expanding distribution network and a collaboration with Cartier boosted Ebels' sales tremendously. The brand had finally arrived at the Olympus of watchmaking.

Today, the brand is known for its wide range of women's watches, which fit perfectly, especially thanks to their feminine design, on more delicate wrists. Speaking of design: In 1986, the 75th birthday was also taken as an opportunity to acquire the famous Villa Turque, which still serves as the brand's headquarters up to this day. According to Ebel, this estate serves as an insatiable reminder of the core values and an inexhaustible source of inspiration for the brand, as some watch collections are said to have been inspired by the company's Villa.



Ebel – collections

1911

Named after the year the company was founded, this watch collection first appeared in 1980. It is distinguished by its design and quality, with a special focus on durability and comfort.


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Beluga

This women's collection represents a graceful interpretation of seductive elegance with sensual contours and soft lines. The appearance of the watches is ultra-feminine and timeless, made for delicate wrists.


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Brasilia

In the Brasilia collection, the geometric dial is set in a softly contoured case to which the elegantly curved links of the bracelet are attached. All in all, a refreshingly modern way to redefine elegance that is particularly well received by women.


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Classic

The watches in the Classic collection are undoubtedly among the absolute top sellers of the brand. Particularly striking is the wave-shaped bracelet, which not only sets the watch apart visually, but also makes it incredibly comfortable to wear. Furthermore, Classic watches are water-resistant up to 100m, turning them into great everyday watches.


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Discovery

A classic embodiment of the basic principle of the brand for the architectural magic that arises when beauty combines with function.


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Onde

The Onde collection is dedicated to timeless elegance. Designed by a French design team, the watches feature shimmering mother-of-pearl dials and diamond indices for that certain something.


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Sport Classic

Classic understatement par excellence: the legendary wave bracelet is complemented by a stylishly tidy dial for instant readability and a handy date window. What really distinguishes this collection, however, is the typical case shape with its immediate recognition value: hexagonal shape and five screws. A true design classic.


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E-Type

Ebel's E-Type watches are true watch classics in a sporty look. This can be seen, among other things, in the eightfold screwed case back, the scratch-resistant sapphire crystal and the hard-wearing rubber strap. The 100m water resistance tips it all off and makes them perfect everyday watches.


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Wave

The new edition in particular embodies the flowing contours and uncompromising wearing comfort of this iconic Wave collection. The slim profile, the wave bracelet and contemporary case sizes make the watches beautifully hug the wrist of the wearer.


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X-1

An American design team took on the task of designing the X-1 collection. The result was extremely sporty watches /with a quartz or automatic movement) and a unique diver's watch look, which, depending on the model, can also be given elegant notes with sparkling diamonds or accentuating gold tones.


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Ebel – in figures

1911: Foundation 1911

The foundation stone was laid on July 15th, 1911.

1000: 1000m

La Chaux-de-Fonds, part of the Swiss canton Neuchâtel, is situated at an altitude of 1000m. Ebel is thus one of the highest located watch brands in the world.

6: Hexagonal shape

Especially due to the hexagonal shape of the bezel, many Ebel watches have an extremely high recognition value.

30: 30% increase in sales 1970

Pierre-Alain Blum was already able to increase sales by 30% in the year he took over office. He did the same in the following year, and by as much as 60% the year after.

1: Formula 1

When Formula 1 driver Alain Prost won the French Grand Prix with an Ebel on his wrist, Blum immediately knew that sports sponsoring would become the new driving force behind Ebel’s marketing approach. From then on, the brand was always there when sports history was written: at major car races, sailing regattas or golf tournaments.



Ebel – Chronology


1911: The company is founded in La Chaux-de-Fonds.

1929: Charles- Eugène, the son of founder Eugène Blum, together with watchmaker Marcel Reuche, developes new production controls that raise the quality of watches to a whole new level.

1932: Charles, the son of Eugène Blum, takes over the operational management of the company.

1961: Ebel celebrates his 50th birthday.

1970: Pierre-Alain Blum, grandson of the founding couple, helps Ebel in the following years to unprecedented greatness, thanks to his strategic farsightedness.

1977: The now legendary wave bracelet is presented for the first time.

1982: An act of historic significance: Contrary to the trend of the quartz crisis, Ebel launches a sporty chronograph with a mechanical Zenith calibre ticking inside.

1986: 75th anniversary and relocation of the company headquarters to the famous Villa Turque.

1999: The luxury goods group LVMH acquires Ebel for 61.5 million Swiss francs.

2003: Only four years later, LVMH sells the brand to the Movado Group.

2011: One century of Ebel: 2011 is the year of the 100th company anniversary.

2018: The "Sport Classic" collection, originally launched in 1977, is reissued.

 

Why buy an Ebel?

Ebel watches are a perfect symbiosis of successful design, high wearing comfort and sophisticated watchmaking. The independent design language has always been well received by collectors and young watch fans alike. In particular, the legendary wave bracelet skilfully underscores the self-imposed claim of "architects of time". Another novelty that Ebel has to offer and that proves the innovative character of the brand is the patenting of the double folding clasp.

 

Leading the way in modern marketing

Already in the 70s, Ebel was a pioneer in the implementation of today's popular testimonial marketing campaigns. Sports stars such as Andre Agassi and Boris Becker, but also model icon Claudia Schiffer, presented Ebel to the world public and helped the brand in reaching great popularity in the 70s and 80s. In particular, the focus on sport legends became the successful driving force of Ebel marketing.