The year 2019 will go down as a very special year in the history books of the Zenith brand. In 1969, exactly 50 years ago, an unprecedented turning point occurred in the watch world: the quartz crisis. One would think that the decades that followed were quartz-shaped, but 1969 also marked the birth of a watch that rightly enjoys a legendary status today. The Zenith El Primero was born.
50 years later, the El Primero collection has turned into a truly iconic collection. Zenith CEO Julien Tornare explains what this means for Zenith in our interview at Zenith's stand at Baselworld 2019.