Exclusively on Montredo: Initial watches by Alexander Shorokhoff

By Montredo in Lifestyle
May 14, 2019
Exclusively on Montredo: Initial watches by Alexander Shorokhoff

WHEN HOROLOGY MEETS ART

“Each of these watches is unique in the world and therefore always a piece of art. ”

Alexander Shorokhov, Founder & CEO

Alexander Schorokhov, creative head of the watch manufacturer of the same name, has long been a household name in the world of German luxury watches. His designs are characterised by an extraordinary interplay of form and colour, which is equally well received by watch fans and the trade press. In 2017, the still young company won the renowned “German Design Award”.

For 25 years now, the colourful watches from the Bavarian Alzenau have stood for “art on the wrist” and finest watchmaking skills. We are pleased to announce to have teamed up with Alexander Schorokhoff as a highly competent cooperation partner to realize a unique project in the future.

For the first time, the “Initialuhren” project enables customers to create a personalized watch that bears their own initials on the dial. What makes this so special is the fact that the customer is intensively involved in the design process right from the start. Starting with the choice of bracelet and the colours used on the dial, the font of the initials and up to hand engraving, guilloche and skeletonizing, each and every single step is precisely coordinated with the customer.

After the watch has been designed according to the customer’s wishes, a deposit of € 2,999 will be paid to Montredo. This also marks the start of production. Once the watch is finished in Schorokhoff’s atelier, the remaining costs will be paid.

What is so truly unique about this project is that the customer will end up wearing a wristwatch that is one of a kind in the whole world and that corresponds 100% to one’s personal ideas. Since every detail, no matter how small, has been determined and co-designed by the customer and since the dial bears the own initials, one can be sure to wear a true unicum on the wrist.

An initials watch is furthermore a commitment to the traditional art of watchmaking as each watch is only made by an experienced watchmaker in Schorokhoff’s own studio – from start to finish. All the finishing is meticulously done by hand and requires the highest level of know-how and experience. The result is thus not only a creative way of self-expression but also an exclusive custom-made timepiece that is second to none.


For all those who are looking for a “somewhat different” luxury watch with a personal touch, an initial watch from Alexander Schorokhoff is a great opportunity to obtain it now.


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