If you read our Bomberg article from the end of last year, you will probably remember that this Swiss newcomer prefers to swim against the tide. This is of course true for the brand’s watches on the one hand, but even more so for its offbeat marketing campaigns, which you usually wouldn’t expect to find in the Swiss watch industry.
A prime example of this is Bomberg’s latest stunt, which brings together three seemingly incompatible components: a dog, cannabidiol (CBD) and a Swiss automatic watch.
It all started with Bolt, a French bulldog who calls the Mexican capital of Mexico City home. Bolt is a true Bomberg veteran and has actually been the brand’s mascot since Day 1 – and is as such is of essential importance of course. As a result, the brains behind the brand were all the more concerned when Bolt’s health recently rapidly deteriorated as a result of stress.
Good advice was expensive and so Bomberg contacted the Swiss organisation “Bouledogue Attitude Foundation” without further ado – a NPO dedicated to the protection of French and English bulldogs.
The foundation recommended the use of CBD-based dog food, which contains a (legal) cannabinoid that is said to have anticonvulsant, anti-inflammatory and anti-anxiety effects. And indeed, the new feed worked wonders. Bolt became a CBD: a cured bull dog.
Love for dogs has always been a fundamental part of Bomberg’s DNA, even before Bolt was cured, but now it was finally time for the young Swiss watch brand to express that appreciation in the form of a watch. After all, it saved Bolt’s life.
The result was the new “BB-01 Automatic Cure the BullDog,” which for the first time in the watch industry integrates real cannabis leaf extracts (type indica) into a dial. Even the strap is made of real U.S. hemp. Speaking of which: The organic and ecologically harvested hemp used both under the sapphire crystal and for the strap comes from Nevada-based Aloha Advanced Agricultural and is of the highest possible quality.
At this point, we would like to point out that the CBD used is a completely legal and THC-free cannabinoid from the hemp plant. Exporting (let alone owning) the watch is there no problem whatsoever.
The watch, limited to 250 pieces, has an MSRP of 1,790 CHF and is available at Montredo as of now. For that money, you not only get the world’s first watch with real hemp extracts, but also a real conversation piece to say the least. Click here to see the watch in our Bomberg store.
This is a sponsored article by Montredo for Bomberg.