Mido

LEARN MORE

Favorite Mido models:

  Mido

Multifort Chronograph Adventure

M025.627.36.061.10
€1.409
  Mido

Ocean Star Captain

M026.430.11.051.00
€849
  Mido

Multifort Chronometer

M038.431.37.051.00
€1.009
  Mido

Multifort Chronometer

M005.431.36.031.00
€929
  Mido

Commander Chronometer

M021.431.16.071.00
€939
  Mido

Commander Icone

M031.631.33.061.00
€1.009
  Mido

Baroncelli Heritage Gent

M027.407.11.010.00
€849
  Mido

Ocean Star

M026.430.22.051.00
€949
  Mido

Belluna Sunray

M024.630.16.051.00
€729
  Mido

Multifort

M025.627.36.061.00
€1.409
  Mido

Baroncelli Chronometer

M027.208.11.011.00
€949
  Mido

Baroncelli Chronometer

M027.408.16.018.00
€899
  Mido

Multifort Chronometer

M038.431.22.031.00
€1.039
  Mido

Belluna Sunray

M024.630.36.061.00
€789
  Mido

Baroncelli Lady

M7602.4.69.7
€1.209
  Mido

Baroncelli

M8600.9.67.1
€1.029
  Mido

Baroncelli

M8600.4.66.1
€1.009
  Mido

Baroncelli

M8600.4.68.1
€1.009
  Mido

Multifort Escape

M032.607.36.090.00
€739
  Mido

Baroncelli Heritage Gent

M027.407.36.080.00
€879
  Mido

Baroncelli Chronometer Silizium

M027.208.11.016.00
€979
  Mido

Baroncelli

M7600.3.26.8
€659
  Mido

Multifort Special Edition

M005.430.37.051.80
€759
  Mido

Belluna Sunray

M024.630.36.291.00
€789
  Mido

Commander Chronometer PVD

M021.431.26.061.00
€999
  Mido

Multifort Gent

M005.430.22.031.80
€779
  Mido

Commander

M014.207.22.116.80
€1.009
  Mido

Baroncelli Jubil�e

M037.608.16.262.00
€949
  Mido

Baroncelli Big Date

M027.426.36.088.00
€809
  Mido

Ocean Star

M026.430.36.041.00
€859
  Mido

Ocean Star Diver 600

M026.608.11.041.00
€1.219
  Mido

Commander Big Date

M021.626.11.031.00
€899
  Mido

Baroncelli Donna

M022.207.22.116.10
€939
  Mido

Baroncelli

M8608.3.13.4
€759
  Mido

Commander

M014.430.33.021.80
€859
  Mido

Ocean Star Captain

M026.430.44.061.00
€939
  Mido

Belluna Sunray

M024.630.36.041.00
€789
  Mido

Multifort Gent

M005.430.36.031.80
€719
  Mido

Commander Ic�ne

M031.631.11.061.00
€989
  Mido

Baroncelli Heritage Lady

M027.207.11.010.00
€849
  Mido

Baroncelli Big Date

M027.426.22.018.00
€869
  Mido

Belluna Small Seconds

M024.428.16.051.00
€829
  Mido

Commander Big Date

M021.626.36.051.00
€919
  Mido

Multifort Dual Time

M038.429.36.061.00
€889
  Mido

Baroncelli Donna

M022.207.36.116.11
€879
  Mido

Baroncelli

M7600.9.69.1
€759
  Mido

Baroncelli

M7600.4.18.1
€639
  Mido

Baroncelli

M8600.2.26.8
€659
  Mido

Commander

M014.430.11.031.80
€759
  Mido

Commander Chronometer

M021.431.11.051.00
€989
  Mido

Multifort Gent

M005.830.22.031.80
€779
  Mido

Commander Ic�ne

M031.631.33.021.00
€1.009
  Mido

Baroncelli Heritage Lady

M027.207.36.013.00
€879
  Mido

Baroncelli Big Date

M027.426.11.088.00
€779
  Mido

Belluna Lady

M024.207.22.033.00
€869
  Mido

Commander Gradient

M021.407.36.411.00
€819
  Mido

Commander

M016.430.16.031.12
€709
  Mido

Multifort Dual Time

M038.429.36.051.00
€889
  Mido

Baroncelli Donna

M022.207.66.116.12
€1.069
  Mido

Baroncelli

M7600.4.66.1
€809
  Mido

Baroncelli

M8600.4.26.1
€629
  Mido

Baroncelli

M7600.3.10.4
€659
  Mido

Commander

M016.430.16.061.80
€709
  Mido

Multifort Gent

M025.407.36.061.00
€739
  Mido

Commander Shade

M8429.4.27.11
€659
  Mido

Multifort Special Edition

M005.430.36.051.80
€829
  Mido

Baroncelli Big Date

M027.426.36.018.00
€809
  Mido

Multifort Chronograph SE

M005.614.37.051.01
€1.379
  Mido

Multifort Power Reserve

M038.424.33.061.00
€1.049
  Mido

Commander Big Date

M021.626.22.031.00
€959
  Mido

Multifort Dual Time

M038.429.11.041.00
€869
  Mido

Baroncelli Donna

M022.207.61.116.11
€1.039
  Mido

Baroncelli

M7600.4.67.1
€809
  Mido

Commander Shade

M8429.3.23.11
€789
  Mido

Baroncelli

M7600.9.26.1
€729
  Mido

Baroncelli Moon Phase

M8607.4.M1.12
€1.699
  Mido

Multifort Gent

M005.430.11.031.80
€689
  Mido

Multifort Adventure

M025.407.36.061.10
€739
  Mido

Ocean Star

M026.430.47.061.00
€909

Mido – 100 years of technical innovation and timeless design

MIDO has always stood for watches with tidy design paired with technical excellence – for 100 years now. The brand never intended to be in the spotlight in the first row, but has always been able to take itself back and convince with refinement and quality.

The company was founded in 1918 by George Schaeren in Switzerland. The trained watchmaker took the Spanish “Yo Mido” (eng.: I measure) as an example and based the name of his newly founded company “Mido G. Schaeren & Co.” on it.

Architecture has always had a great influence on all MIDO watches. Whether the Colosseum in Rome, the Opera House in Rennes or the Great Wall of China, the brand always manages to subtly incorporate architectural masterpieces into the design of its collections and thus pay tribute to them.

In 2018, the brand achieved a magical milestone: its 100th anniversary. This means a century full of high-end technology, excellent movements, the highest quality materials and profound know-how. All this is accompanied by a timeless consistency that runs like a continuous thread through the history of the company.

Mido’s most important collections:

Baroncelli

The stylistic role model for this collection is the Rennes Opera House in the northwest of France. With its curved curves and precise contours, this architectural masterpiece was the perfect way to give the Baroncelli line its extraordinarily classic and timeless design.

SHOP BARONCELLI WATCHES NOW

Belluna

Art deco charm, technical finesse and timeless designs: with their different designs and sizes, these watches make an excellent impression on the wrists of both men and women who appreciate a dignified look.

SHOP BELLUNA WATCHES NOW

Multifort

An automatic watch that was the first wristwatch ever to be shockproof, non-magnetic and at the same time waterproof. First launched in 1934, Multifort models are still one of the main collections today. The Multifort developed rapidly into a bestseller and continues to demonstrate its capabilities.

SHOP MULTIFORT WATCHES NOW

Commander

This collection is modelled on the Eiffel Tower. With its unique lines, it has exerted an unbroken fascination on its viewers for over 100 years. MIDO has taken this technical perfection as an opportunity to make the Commander models similarly graceful.

SHOP COMMANDER WATCHES NOW

Ocean Star

MIDO masters not only timeless classics but also robust diving watches with maritime flair. With their unidirectional rotating bezel, applied Super-LumiNova, screwed-down crown and other refined characteristics, these watches are ideal companions designed for use in the water.

SHOP OCEAN STAR WATCHES NOW

All Dial

What the Eiffel Tower is to the Commander collection is the Colosseum for the All Dial. This world-famous monument in Italians capital Rome stands for unparalleled centuries-old power and elegance, which MIDO stylistically tried to embody in this collection. The result are sporty and elegant wristwatches that can be worn to many different occasions.

Why buy a Mido watch?

MIDO watches have everything a watch should be today: outstanding quality, noble design, long history and convincing functionality. All this is available at MIDO at a surprisingly affordable price point, because the brand is known for its outstanding price-performance ratio. For example, it offers a COSC-certified chronometer for about 1000€, which only few Swiss brands are able to do.

Mido in figures

1000: Chronometer for around 1000€

As one of the few watch brands ever, MIDO manages to sell a COSC-certified chronometer that just barely exceeds the 1000€ mark.

80: 80h power reserve with the Caliber 80

Mido’s in-house caliber 80 boasts an impressive 80h power reserve.

2600: Over 2600 official dealers

MIDO distributes the watches through a distribution network of over 2600 authorized dealers in over 50 countries around the world.

100: 100th anniversary

In 2018 MIDO celebrates its 100th anniversary and breaks a magical barrier.

1918: Year of foundation

The end of the First World War coincides with the founding year of the then Mido G. Schaeren & Co.

MIDO chronology

1918: Georges Schaeren lays the foundation stone for MIDO G. Schaeren & Co.

1920: Coloured enamel watches for women and sporty automobile watches for men are added to the product range.

1930: Groundbreaking technologies (such as Aquadura) enable shock-resistant, non-magnetic and waterproof watches.

1934: Launch of the iconic Mido Multifort.

1939: Brand ambassador and robot “Robi” is born.

1954: A revolutionary, self-developed elevator system is introduced: Powerwind.

1959: The MIDO Ocean Star offers an impressive water resistance with its single-shell monocoque housing.

1971: The brand is taken over by the Swatch Group.

1981: Tennis pro Björn Borg becomes the brand’s first brand ambassador.

1996: Launch of the MIDO Bodyguard – a watch with an alarm above 100 decibels.

2002: A return to timeless design brings out the All Time line.

2006: Publication of the Baroncelli watch line.

2008: Art déco meets state-of-the-art technology: Belluna is launched.

2014: Partnership between MIDO and the Union Internationale des Architectes (UIA).

2018: 100th anniversary and launch of the Commander Big Date, in memory of the founder Georges Schaeren.

Mido aficionados

According to the company philosophy and the “less is more” conviction associated with it, brand ambassadors play only a subordinate role in Mido’s history. Only Swedish tennis world champion Björn Borg has been chosen as official (living) ambassador to this day. Otherwise, since 1939, one and the same face, namely that of the robot “Robi”, embodies the brand. Only Robi has always stood for the robust and innovative character of the MIDO brand. Understatement par excellence.

Menu