A story that only sports can write: alleged corruption, official investigations against functionaries, luxury watches worth over a million USD that are being foolishly mistaken for cheese and a happy end after all. This story really has everything.
It’s the year 2014 and the year of the FIFA World Cup in Brazil. The whole world has its eyes on this global event in the South American country, in eager anticipation on what the next days will bring and how the own national team will perform.
Just days before the spectacle, football officials checked in into their hotel room in São Paulo, being pleasantly surprised by a goodie bag that was carefully placed in their rooms by the Brazilian soccer federation. Inside the bag? Among other things, a $26,000 watch from the Swiss brand Parmigiani Fleurier.
In all fairness, Parmigiani is not exactly the number one brand that comes into mind when talking about luxury wristwatches. Next to its fellow Swiss watchmaker rivals, such as Rolex, Omega or Breitling, the brand’s annual production volume with roughly 5000 watches is comparatively low and with its foundation year in 1996, the brand can only look back at a surprisingly short corporate history.
Nevertheless, Parmigiani has quickly established itself as a highly reputable brand among watch aficionados, predominantly thanks to its remarkable level of vertical integration: Parmigiani is capable of manufacturing its own dials, cases and movements completely by itself inhouse. Even in today’s world of Haute Horlogerie, this extraordinary production depth is not something to be taken for granted. Nevertheless, all this luxury aside, some lucky receivers could not help but thinking of Parmigiano instead, the world-famous Italian hard cheese, when finding their little courtesy in the hotel room.
In times of pressing corruption and bribery charges however, a $26,000 high-end luxury watch is of course an easy target for the media, only pouring more oil into the fire. Therefore, in an attempt to restore its already marred reputation, FIFA successfully managed to confiscate the 48 distributed Parmigiani watched that found their way to football officials, a collection worth a staggering $1.2 million.
Street Football World, a Berlin-based charity dedicated to deploying the power of football for good, has been chosen by FIFA to receive this precious donation. Today, in celebration of the beginning FIFA World Cup in Russia, we are happy to announce that Montredo has been assigned the task of handling the sale of one of these unique watches. The money will eventually be utilized by Street Football World to finance football projects in Brazil, lending underprivileged kids a helping hand.
If you are currently on the hunt for a super luxurious Swiss-made watch with an unmistakable history, a state-of-the-art movement and a great design – and all that for a fraction of the original price – you might want to give this last remaining Parmigiani Fleurier watch a glance. It embodies an authentic and rare piece of Brazilian football history, not to mention its noble cause.
Power reserve: 50h
Case Material: Titanium
Bezel material: White Gold
Case Diameter: 45 mm
Strap Material: Rubber