Rolex GMT-Master II Automatic Black 40mm 126710BLRO Pepsi

Rolex GMT-Master II "Pepsi", Reference 126710BLRO Oystersteel on Oyster Bracelet, 40mm

Presented here on the sport-ready Oyster bracelet, the purist configuration for a watch built around function.

Few nicknames in watchmaking have stuck as firmly as Pepsi. The red and blue bezel of the GMT-Master dates to 1955, born from a collaboration with Pan American World Airways to give pilots a reliable way to track two time zones simultaneously. The 126710BLRO brought that colour combination back to stainless steel after years of absence when it was unveiled at Baselworld, and collector demand has not cooled since.

The 40mm Oystersteel case houses the Calibre 3285, one of Rolex's most capable movements, with a 70-hour power reserve, Parachrom hairspring, and Paraflex shock absorbers. The red GMT hand tracks a second timezone independently, working in tandem with the bidirectional Cerachrom ceramic bezel, a single piece of ceramic machined to carry two colours without fading or scratching.

The black dial reads with complete clarity, white gold markers glowing blue under low light via Chromalight luminescence.

Highly sought after, extremely limited at retail, and one of the strongest performers on the secondary market for any steel sports watch. The Pepsi simply does not go out of fashion.