Chopard

Timeless elegance and horological excellence, that is what Chopard watches are all about. LEARN MORE

Favorite Chopard models:

  Chopard

Mille Miglia GTS Azzurro Chrono

168571-3007
€6.179
  Chopard

Happy Sport

274893-5012
€17.719
  Chopard

Mille Miglia Classic Chronograph

168589-3002
€4.839
  Chopard

Happy Sports Oval

278602-6001
€8.219
  Chopard

Happy Palm Limited Edition 36MM

278578-4001
€16.209
  Chopard

Happy Sport

278608-3002
€7.249
  Chopard

L.U.C XP

168592-3002
€7.359
  Chopard

Happy Sport

274893-5011
€11.759
  Chopard

L.U.C XP

168592-3001
€7.359
  Chopard

Happy Sport

278559-3008
€6.669
  Chopard

Happy Sports Oval

278602-3004
€12.899
  Chopard

Happy Sport

278608-6001
€8.139
  Chopard

Happy Sport

278608-3001
€6.149
  Chopard

Mille Miglia Classic Chronograph

178588-3001
€11.759
  Chopard

L.U.C 1937 Classic

168558-3001
€7.349
  Chopard

Imperiale

388532-6006
€4.739
  Chopard

L.U.C GMT One Black

168579-3004
€9.729
  Chopard

Happy Sports Silver

278608-3003
€12.589
  Chopard

Happy Sport Chrono Beige

278615-6001
€14.559
  Chopard

Happy Sports Blue

278590-3010
€4.669
  Chopard

Happy Sports Blue

278582-6012
€5.039
  Chopard

Happy Sports Mother of Pearl

278578-6003
€8.819
  Chopard

Happy Sports Green

278573-6032
€6.649
  Chopard

Happy Sports Silver

278573-6026
€6.369
  Chopard

Happy Sport

278573-3016
€5.259
  Chopard

Happy Snowflakes Silver

278573-3022
€5.679
  Chopard

Mille Miglia 2021 Race Edition

168571-6003
€8.219
  Chopard

Happy Sport

278608-6002
€11.759
  Chopard

L.U.C

168592-3003
€9.129
  Chopard

L.U.C GMT One

168579-3001
€8.299
  Chopard

Happy Sport 30 mm Automatic

278573-6001
€6.519
  Chopard

Happy Sport 36 mm Quarz

278582-3001
€4.519
  Chopard

L.U.C Quattro

161926-5001
€21.719
  Chopard

Happy Sport 36 mm Automatic

278559-6008
€8.749
  Chopard

Imperiale 36 mm

388532-6002
€7.139
  Chopard

Happy Sport 30 mm Automatic

278573-3002
€6.369
  Chopard

L.U.C Lunar Big Date

161969-5001
€26.089
  Chopard

Happy Sport Automatic

274893-5009
€12.139
  Chopard

L.U.C GMT One

161943-5001
€17.499
  Chopard

Happy Sport 36 mm Automatic

278559-6004
€23.679
  Chopard

Happy Sport 36 mm Automatic

278559-6006
€17.419
  Chopard

Classic

163154-0201
€3.919
  Chopard

Happy Diamonds Icons

204780-5201
€6.369
  Chopard

Imperiale 36 mm

388532-3001
€4.079
  Chopard

Happy Sport 36 mm Automatic

274808-5006
€22.549
  Chopard

Happy Sport 36 mm Automatic

278559-6003
€17.189
  Chopard

Happy Ocean

278587-3002
€7.139
  Chopard

Happy Sport

278590-3002
€4.489
  Chopard

Happy Sport

278590-3001
€3.619
  Chopard

Happy Sport

278559-3001
€6.669
  Chopard

Happy Sport 30 mm Automatic

278573-3007
€6.369
  Chopard

Happy Sport 30 mm Automatic

278573-6002
€12.069
  Chopard

Happy Sport 36 mm

278559-6001
€8.449
  Chopard

Happy Sport 36 mm Quarz

388532-6012
€5.749
  Chopard

Imperial

388541-3002
€4.459
  Chopard

LUC Perpetual Twin

168561-3001
€18.549
  Chopard

Mille Miglia

168571-3001
€5.809
  Chopard

Mille Miglia 2020 Race Edition

168589-3028
€5.689
  Chopard

Mille Miglia GTS Automatic Mille

161295-5001
€14.929
  Chopard

Millie Miglia GTS Power Control

161296-5001
€15.229
  Chopard

L.U.C Quattro

161926-9001
€22.249
  Chopard

Happy Diamonds Joaillerie 29

205369-5001
€25.189
  Chopard

Happy Sport Automatic

274893-5010
€18.099
  Chopard

Clock Happy Sports Oval

275362-1001
€20.659
  Chopard

Happy Sports Oval

275362-1003
€16.969
  Chopard

Clock Happy Sports Oval

275362-5002
€20.289
  Chopard

Clock Happy Sports Oval

275362-5003
€17.499
  Chopard

Happy Sport Automatic

278573-3010
€11.759
  Chopard

Happy Sport Automatic

278573-6011
€7.129
  Chopard

Happy Sport 30 MM Automatic

278573-6018
€6.959
  Chopard

Happy Sport 30 MM Automatic

278573-6021
€18.629
  Chopard

Happy Sports Oval

278602-3001
€6.789
  Chopard

Happy Sports Oval

278602-3002
€7.919
  Chopard

Happy Sports Oval

278602-6004
€18.399

Chopard – From Swiss village idyll to world-class watch manufacturing

Founded in 1860 by Louis-Ulysse Chopard, the company has developed over the years into one of the world’s largest watch and jewellery manufacturers.

However, Chopard’s history began very contemplatively in the Swiss farming village of Sonvilier, where Chopard was born in 1836 and learned the traditional watchmaking trade upon his father’s advice. He developed a considerable competence, so that his reputation quickly preceded him. At the age of only 24, he founded his company in the tranquil Jura village, which was soon able to count personalities such as Tsar Nicholas II among its clientele.

Several years went by and it was only a matter of time before Louis-Ulysse left the company to his son Paul-Louis. In a clever move, he prompted the company to move to Geneva, the international epicentre of high watchmaking art, in order to be closer to the clientele. Following the leadership of Louis-Ulysse and Paul-Louis, the 3rd generation, Paul-André, took over the company’s heritage. However, since none of his sons wanted to take over the company, he was looking for a worthy successor. He finally found this in the German entrepreneur Karl Scheufele, also an experienced entrepreneur and jewellery expert, who wanted to integrate Swiss quality into his own company anyway. As a result, Chopard became Scheufeles’ property in 1963, almost 100 years after the company was founded.

Although Chopard had already built up an excellent reputation, the takeover brought a breath of fresh air to the company structures. In the meantime, Scheufele had already integrated his children Karl-Friedrich and Caroline into the company in leading positions. In the end, it was Karl-Friedrich Scheufele’s merit that, almost 30 years later in 1996, the company founded its own watch manufactory L.U.C in Fleurier. The experienced watchmaker Michel Parmigiani, who set up his own watch manufactory in the same year, was instrumental in setting up the company. The name was deliberately chosen because it contains the initials of the founder and thus represents a direct homage to him.

The result was a fine manufacture that only produces COSC-certified chronometer movements that also meet the strict requirements of the FQF seal. Ultimately, it is thanks to Karl-Friedrich Scheufele that the brand can enjoy its excellent reputation today. Thanks to an enormous production depth, Chopard watches stand for affordable luxury and the finest “Swiss made” watches.

Chopards most important collections

Mille Miglia

Chopard has been an official Mille Miglia timekeeper since 1988. This means that a new watch must be designed for each annual race, which the participants can then proudly put on. One characteristic feature of these watches is the ribbed rubber strap, which is reminiscent of a car tire profile.

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L.U.C

Since 1996, outstanding watches have been produced under the name L.U.C., which pay tribute to the founder of Chopard by their name. These watches offer everything that Haute Horlogerie has to offer. In addition, all movements that are carefully crafted meet the strict COSC chronometer requirements.

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Classic

Watches in the Classic collection are understatement par excellence. As the name suggests, these models are very classic and convince with timeless and minimalist designs. Award-winning calibers perform their work under the dial.

Happy Diamonds

In 1976 the Happy Diamonds collection was presented to the world for the first time. As a result, it became a bestseller for decades to come and is now an integral part of the Chopard portfolio.

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Imperiale

Watches from the Imperiale collection are aimed at the modern woman. As a result, there are many watches with diamonds or that are elaborately decorated. Chopard is one of the few companies to celebrate great success with an exclusive women’s collection.

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Why buy a Chopard?

Chopard watches have always been distinguished by their outstanding quality. Louis-Ulysse Chopard already founded his company according to the credo “Quality over Quantity” and this leitmotif has been running through Chopard’s history for over 150 years now. Mass production has been categorically rejected since day one, but the highest level of craftsmanship has taken centre stage.

In addition, there is an enormous vertical integration, which makes this possible. This enables the company to ensure that all the components used in the watches only meet the very highest quality standards, which is reflected both technically and visually at the end of the day in a watch of the absolute top class.

Chopard in numbers

1860: Founded in 1860

Chopard can now look back on more than 150 years of company history.

400: Nearly 400 participants at Mille Miglia

Every year, several hundred participants compete in this iconic race that regularly tempts Chopard to create new watches.

280: 280 square meters

To mark its 150th anniversary, Chopard opened a flagship store in New York’s Madison Avenue, which also happened to be the brand’s 100th boutique.

130: 130 countries strong sales network

There are now official Chopard boutiques in over 130 countries on all continents.

24: 24 years when the company was founded

L.U. Chopard was extraordinary in every way. In addition to his considerable talent for watchmaking, he founded a company at the age of only 24 that is now one of the world’s largest watch and jewelry manufacturers.

Chopard Chronology

1860: Foundation in Switzerland by Louis-Ulysse Chopard.

1915: Paul-Louis Chopard takes over the operational management after his father’s death.

1937: Chopard moves to Geneva and is thus significantly closer to its international clientele.

1943: After Paul-Louis, his son Paul-André succeeds him at the helm of the company.

1963: The German entrepreneur Karl Scheufele takes over the management of the company after the third Chopard generation.

1974: Relocation to the Geneva suburb of Meyrin, today’s company headquarters.

1976: The first Happy Diamonds watch is on sale, a real novelty with its freely movable diamonds.

1983: The first branch in Hong Kong opens its doors.

1984: Only one year later followed the Luna D’Oro collection.

1988: Chopard becomes annual Mille Miglia timekeeper in Italy.

1996: Establishment of the company’s own watch manufactory L.U.C, including the launch of the “96.01-L” calibre, which earned the L.U.C 1860 watch the title “Watch of the Year” in 1997.

1998: Chopard becomes a partner of the Cannes International Film Festival.

2003: The Jacky Ickx collection is born.

2010: A big milestone follows with the 150th company anniversary.

2013: With “The Journey” Chopard launches a project for sustainable luxury.

2018: 30 years of Mille Miglia led Chopard to the “Racing Colours” new edition of a historic collection.

Chopard’s Partnerships

Chopard is very close to motorsport. This is illustrated by the “Mille Miglia” collection, which pays tribute to the legendary eponymous vintage car race in Italy. The reason for this is no coincidence: Karl-Friedrich Scheufele, Chopard’s boss, is a passionate vintage car collector himself and takes part in the race every year. Since 1988 Chopard has been the official timekeeper of this race and regularly dedicates limited edition watches to him.

Chopard has also been a partner at the Cannes Film Festival since 1998, producing the much sought-after Golden Palms for the winners. However, the stars of the Red Carpet are also equipped with Chopard jewellery, so that world stars such as Marion Cotillard, Charlize Theron, Julianne Moore or Penélope Cruz regularly strut across the carpet in Chopard pieces.

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