Chopard

Timeless elegance and horological excellence, that is what Chopard watches are all about. LEARN MORE

Favorite Chopard models:

  Chopard

Happy Sport

278573-3016
€4.889
  Chopard

Happy Sport

278608-3001
€5.659
  Chopard

Happy Sport

278608-3002
€6.619
  Chopard

Mille Miglia 2021 Race Edition

168571-6003
€8.449
  Chopard

Mille Miglia 2021 Race Edition

168571-3009
€5.959
  Chopard

Mille Miglia Classic Chronograph

168589-3002
€4.009
  Chopard

Mille Miglia GTS Power Control

168566-3001
€4.809
  Chopard

Happy Sport 30 mm Automatic

278573-3006
€4.689
  Chopard

Mille Miglia GTS Automatic

158565-3001
€5.139
  Chopard

L.U.C GMT One

168579-3001
€7.529
  Chopard

Happy Sports 36 mm Quarz

278477-3002
€6.249
  Chopard

Happy Sport 30 mm Automatic

278573-6001
€6.749
  Chopard

Happy Diamonds Icons

209417-0001
€4.789
  Chopard

Happy Sport 36 mm Quarz

278582-3001
€4.039
  Chopard

Mille Miglia 2010 Race Edition L.E.

168459-3019
€5.519
  Chopard

L.U.C XPS 1860

161946-5001
€15.129
  Chopard

L.U.C Quattro

161926-5001
€18.839
  Chopard

Happy Sport 36 mm Automatic

278559-6008
€7.609
  Chopard

Happy Diamonds 32 mm Quarz

209429-1102
€6.789
  Chopard

Imperiale 36 mm

388532-6002
€6.259
  Chopard

Happy Diamonds 32 mm Quarz

209429-5103
€7.339
  Chopard

Classic

161278-5005
€6.959
  Chopard

Happy Sport 36 mm Quarz

278582-6002
€9.449
  Chopard

Imperiale 36 mm

388532-6009
€13.459
  Chopard

Happy Sport 36 mm Quarz

278582-3002
€4.999
  Chopard

Classic

127387-5201
€3.199
  Chopard

Mille Miglia GTS Chrono

161293-5001
€16.259
  Chopard

Happy Sport 36 mm Automatic

278559-6009
€12.629
  Chopard

Imperiale 29 mm Automatic

384319-5003
€13.009
  Chopard

Imperiale 29 mm Automatic

388563-6004
€9.749
  Chopard

Happy Sport Automatic

274808-5007
€28.449
  Chopard

Happy Sport 30 mm Automatic

278573-3002
€7.069
  Chopard

Imperiale 29 mm Automatic

384319-5001
€8.189
  Chopard

L.U.C Time Traveler One

161942-9001
€27.239
  Chopard

L.U.C Time Traveler One

168574-3001
€9.909
  Chopard

Happy Sport 36 mm Automatic

274808-5008
€11.569
  Chopard

L.U.C Lunar Big Date

161969-5001
€22.619
  Chopard

Happy Diamonds Icons

209341-1001
€22.829
  Chopard

Happy Sport Automatic

274893-5009
€9.989
  Chopard

Happy Sport 30 mm Automatic

278573-3003
€10.059
  Chopard

L.U.C 1937 Classic

161937-5001
€13.769
  Chopard

Imperiale 36 mm

384242-1006
€31.329
  Chopard

Happy Diamonds Icons

209415-5001
€6.209
  Chopard

Imperiale 29 mm Automatic

388563-3004
€7.889
  Chopard

Imperiale 28 mm

388541-6003
€6.459
  Chopard

Happy Sport 30 mm Automatic

278573-6004
€15.509
  Chopard

Happy Sport Mini Watch

278509-3004
€3.479
  Chopard

Happy Sport 36 mm Automatic

274808-5009
€21.639
  Chopard

L.U.C 1937 Classic

168558-3001
€6.519
  Chopard

Mille Miglia Chronograph

168511-3018
€3.659
  Chopard

Mille Miglia GTS Power Control

158566-3001
€5.509
  Chopard

Happy Diamonds 32 mm Quarz

209429-5106
€6.789
  Chopard

Happy Diamonds Icons

204180-1201
€26.129
  Chopard

L.U.C Time Traveler One

161942-5001
€16.899
  Chopard

L.U.C GMT One

161943-5001
€14.899
  Chopard

Happy Sport 36 mm Automatic

278559-6007
€18.459
  Chopard

Happy Diamonds

204368-5001
€35.269
  Chopard

Imperiale 36 mm

388532-3003
€10.129
  Chopard

Superfast Chrono

168535-3001
€8.899
  Chopard

Imperiale 36 mm

384822-5001
€10.809
  Chopard

Happy Sport 36 mm Automatic

278559-6004
€19.969
  Chopard

Imperiale 28 mm

388541-6001
€3.499
  Chopard

Imperiale 28 mm

388541-6004
€9.299
  Chopard

Imperiale 29 mm Automatic

388563-3003
€7.059
  Chopard

L.U.C Lunar Big Date

161969-1001
€21.789
  Chopard

Happy Sports 36 mm Quarz

278492-9004
€6.569
  Chopard

Happy Sport Oval

278546-6004
€19.139
  Chopard

Happy Sport Oval

278546-6003
€11.799
  Chopard

Imperiale 29 mm Automatic

388563-6003
€7.739
  Chopard

Imperiale 36 mm

388532-6001
€4.169
  Chopard

Imperiale 29 mm Automatic

384319-5004
€21.179
  Chopard

Happy Sport 36mm Quarz

278582-3004
€12.329
  Chopard

Happy Sport 36 mm Quarz

278582-3003
€11.339
  Chopard

Happy Sport 36 mm Automatic

278559-6006
€14.899
  Chopard

Happy Sport Oval

278546-6001
€6.769
  Chopard

Happy Sport 36 mm Automatic

274808-5004
€28.299
  Chopard

Happy Dreams 38 mm

204445-1001
€35.639
  Chopard

Happy Diamonds Icons

204444-1001
€21.409

Chopard – From Swiss village idyll to world-class watch manufacturing

Founded in 1860 by Louis-Ulysse Chopard, the company has developed over the years into one of the world’s largest watch and jewellery manufacturers.

However, Chopard’s history began very contemplatively in the Swiss farming village of Sonvilier, where Chopard was born in 1836 and learned the traditional watchmaking trade upon his father’s advice. He developed a considerable competence, so that his reputation quickly preceded him. At the age of only 24, he founded his company in the tranquil Jura village, which was soon able to count personalities such as Tsar Nicholas II among its clientele.

Several years went by and it was only a matter of time before Louis-Ulysse left the company to his son Paul-Louis. In a clever move, he prompted the company to move to Geneva, the international epicentre of high watchmaking art, in order to be closer to the clientele. Following the leadership of Louis-Ulysse and Paul-Louis, the 3rd generation, Paul-André, took over the company’s heritage. However, since none of his sons wanted to take over the company, he was looking for a worthy successor. He finally found this in the German entrepreneur Karl Scheufele, also an experienced entrepreneur and jewellery expert, who wanted to integrate Swiss quality into his own company anyway. As a result, Chopard became Scheufeles’ property in 1963, almost 100 years after the company was founded.

Although Chopard had already built up an excellent reputation, the takeover brought a breath of fresh air to the company structures. In the meantime, Scheufele had already integrated his children Karl-Friedrich and Caroline into the company in leading positions. In the end, it was Karl-Friedrich Scheufele’s merit that, almost 30 years later in 1996, the company founded its own watch manufactory L.U.C in Fleurier. The experienced watchmaker Michel Parmigiani, who set up his own watch manufactory in the same year, was instrumental in setting up the company. The name was deliberately chosen because it contains the initials of the founder and thus represents a direct homage to him.

The result was a fine manufacture that only produces COSC-certified chronometer movements that also meet the strict requirements of the FQF seal. Ultimately, it is thanks to Karl-Friedrich Scheufele that the brand can enjoy its excellent reputation today. Thanks to an enormous production depth, Chopard watches stand for affordable luxury and the finest “Swiss made” watches.

Chopards most important collections

Mille Miglia

Chopard has been an official Mille Miglia timekeeper since 1988. This means that a new watch must be designed for each annual race, which the participants can then proudly put on. One characteristic feature of these watches is the ribbed rubber strap, which is reminiscent of a car tire profile.

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L.U.C

Since 1996, outstanding watches have been produced under the name L.U.C., which pay tribute to the founder of Chopard by their name. These watches offer everything that Haute Horlogerie has to offer. In addition, all movements that are carefully crafted meet the strict COSC chronometer requirements.

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Classic

Watches in the Classic collection are understatement par excellence. As the name suggests, these models are very classic and convince with timeless and minimalist designs. Award-winning calibers perform their work under the dial.

Happy Diamonds

In 1976 the Happy Diamonds collection was presented to the world for the first time. As a result, it became a bestseller for decades to come and is now an integral part of the Chopard portfolio.

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Imperiale

Watches from the Imperiale collection are aimed at the modern woman. As a result, there are many watches with diamonds or that are elaborately decorated. Chopard is one of the few companies to celebrate great success with an exclusive women’s collection.

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Why buy a Chopard?

Chopard watches have always been distinguished by their outstanding quality. Louis-Ulysse Chopard already founded his company according to the credo “Quality over Quantity” and this leitmotif has been running through Chopard’s history for over 150 years now. Mass production has been categorically rejected since day one, but the highest level of craftsmanship has taken centre stage.

In addition, there is an enormous vertical integration, which makes this possible. This enables the company to ensure that all the components used in the watches only meet the very highest quality standards, which is reflected both technically and visually at the end of the day in a watch of the absolute top class.

Chopard in numbers

1860: Founded in 1860

Chopard can now look back on more than 150 years of company history.

400: Nearly 400 participants at Mille Miglia

Every year, several hundred participants compete in this iconic race that regularly tempts Chopard to create new watches.

280: 280 square meters

To mark its 150th anniversary, Chopard opened a flagship store in New York’s Madison Avenue, which also happened to be the brand’s 100th boutique.

130: 130 countries strong sales network

There are now official Chopard boutiques in over 130 countries on all continents.

24: 24 years when the company was founded

L.U. Chopard was extraordinary in every way. In addition to his considerable talent for watchmaking, he founded a company at the age of only 24 that is now one of the world’s largest watch and jewelry manufacturers.

Chopard Chronology

1860: Foundation in Switzerland by Louis-Ulysse Chopard.

1915: Paul-Louis Chopard takes over the operational management after his father’s death.

1937: Chopard moves to Geneva and is thus significantly closer to its international clientele.

1943: After Paul-Louis, his son Paul-André succeeds him at the helm of the company.

1963: The German entrepreneur Karl Scheufele takes over the management of the company after the third Chopard generation.

1974: Relocation to the Geneva suburb of Meyrin, today’s company headquarters.

1976: The first Happy Diamonds watch is on sale, a real novelty with its freely movable diamonds.

1983: The first branch in Hong Kong opens its doors.

1984: Only one year later followed the Luna D’Oro collection.

1988: Chopard becomes annual Mille Miglia timekeeper in Italy.

1996: Establishment of the company’s own watch manufactory L.U.C, including the launch of the “96.01-L” calibre, which earned the L.U.C 1860 watch the title “Watch of the Year” in 1997.

1998: Chopard becomes a partner of the Cannes International Film Festival.

2003: The Jacky Ickx collection is born.

2010: A big milestone follows with the 150th company anniversary.

2013: With “The Journey” Chopard launches a project for sustainable luxury.

2018: 30 years of Mille Miglia led Chopard to the “Racing Colours” new edition of a historic collection.

Chopard’s Partnerships

Chopard is very close to motorsport. This is illustrated by the “Mille Miglia” collection, which pays tribute to the legendary eponymous vintage car race in Italy. The reason for this is no coincidence: Karl-Friedrich Scheufele, Chopard’s boss, is a passionate vintage car collector himself and takes part in the race every year. Since 1988 Chopard has been the official timekeeper of this race and regularly dedicates limited edition watches to him.

Chopard has also been a partner at the Cannes Film Festival since 1998, producing the much sought-after Golden Palms for the winners. However, the stars of the Red Carpet are also equipped with Chopard jewellery, so that world stars such as Marion Cotillard, Charlize Theron, Julianne Moore or Penélope Cruz regularly strut across the carpet in Chopard pieces.

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