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Rado - Strikingly Different than the Rest

As a non-conformist of the best kind, Rado keeps surprising the watch industry.

This Swiss watch company knows how to stand out from everything else, especially with its very distinctive and unique material interpretations that spring the genre boundaries. In the quest for the most scratch resistant material that’s comfortable on the wrist and also highly adaptable to skin temperature: this brand made high tech ceramic a go-to material in the world of watches.

However, its designs are also very individual. According to the motto “less is more”, everything is reduced to just the essentials. There are also Jubilé models in gold and diamond versions.

The Diastar from this manufacturer caused a lot of commotion in 1962. Shortly after, Rado created very noticeable wristwatches with angular, avant-garde cases embodied in its Ceramica, Sintra, and Integral collections, but also the classic round model series of the True Thinline, Coupole, and Hyperchrome.